Tonight at 6 pm, Pretty Little Thing (PLT) is unveiling their highly anticipated rebrand, and I’m genuinely intrigued. As a brand that’s built on fast fashion and staying ahead of the trends, they’ve always known how to keep things fresh. I’ve definitely admired their ability to stay at the forefront of the latest styles.

But, there’s always a "but"—and this time, it's a big one. While I’m excited to see what PLT has in store, it’s time for them to take their ethical and environmental responsibility to the next level.

If you’ve been anywhere near the internet recently (and let’s be honest, you have), you’ve probably seen the chaos surrounding Duolingo’s latest marketing move. The beloved—and slightly unhinged—green owl, Duo, was declared dead. That’s right. The language-learning app took to social media to announce the tragic demise of their meme-worthy mascot, and the internet lost its collective mind.

SEO professionals spend their careers helping brands climb the search rankings, securing coveted spots on Google’s first page. The logic is simple: visibility leads to clicks, clicks lead to conversions, and conversions drive revenue. But what happens when you become the most searched topic for all the wrong reasons?

"Blue Monday" is a term coined in 2005 by a travel company to promote their winter sun holidays. By combining arbitrary factors like weather, debt levels, and the time since Christmas, they arrived at a supposedly scientifically-backed date for the "most depressing day of the year."

Meta, the parent company of Facebook and Instagram, has recently tightened its advertising policies for health and wellness brands. Starting in January 2025, these businesses will face restrictions on the types of data they can share with Meta's advertising platforms.

As the shadow of a potential TikTok ban looms, a new contender is rising from the ashes: Rednote. Once a quiet corner, favoured by Chinese users and Mandarin speakers, for sharing musical snippets, Rednote is suddenly exploding in popularity.

In the fast-paced digital world, businesses are constantly seeking ways to stand out and connect with their audiences effectively. As a marketing specialist, I’ve seen firsthand how Meta Advertising and Paid Social can transform brand visibility, engagement, and revenue.