case studies
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Social Media Marketing and Reels - Daily Noodles HQ
On a project basis I created short form video reels and photography content for Daily Noodles HQ instagram and Facebook to raise awareness of the rich flavours within the food and to educate the audience of the authentic ingriedients used. I managed community engagement meaning that fans of Daily Noodles HQ felt appreciated and ensured we were top of mind when lunchtime came around, contributing to a daily lunchtime boom.
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SEO and Content writing - The Gym Group
As part of a wider team I contributed to the launch of The Gym Group’s new Bog content hub rollout. I conducted keyword research to find out what people were searching for in the fitness space, researched trending topics and wrote multiple pieces of content, including “benefits of working out at night”, “How to avoid a sedentary lifestyle at work”, What to wear to the gym for the first time” and “How to build a gym routine”
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Social Media Management and Long Form Content -
I worked on increasing followers on LinkedIn and Youtube for PyroCore, to reach their target audience in the right locations. I commisioned and provided voiceover for a number of promotional long form videos to explain to a wider audience the effective use of pyrolysis, ensuring that the complex topic was easy to understand no matter the level of experience with this product.
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Paid Social - UWE Bristol Sport
I created a Paid Social Campaign for UWE Bristol Sport to raise awareness of and boost sign ups for their freshers webinars. The aim was to target as many students as possible globally with an interest in American Football. Utilising Meta, I was able to generate leads for UWE Bristol Sport to support them in the onboarding of new students.